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The only place for Desi women to share what’s on their mind-from arranged marriages and Sex And The City to pop culture and bringing up kids.
  
Meet amazing people sharing their path to standing out like beacons in the Desi Universe.
  
A smart, informed and witty look at the social, economic and political life these wonderful United States-This is what Brown can do for you.
  
Locker room sense of humor voicing what people want to say, but dare not to! It is not your Uncleji Auntyji TV… In fact, don’t watch it with your ‘Elders’.
  
You know all those Desi guys who think they’re God’s gift to Women… they’re on a reality show where hot, single, confident Desi women crown the King of CasaNova’s…DesiNova.
  
Bollywood and Hollywood fix you crave with Juicy Interviews, making of the movies,songs, scenes, tributes and countdowns..
  
In step with RDB, Shinda, MIA, Juggy… like never before.’Nuff said.
  
The only place where American Desi youth take over life on their own terms & explore Top Schools, Desi Student Associations, Dance Competitions, Underground After parties and Campus Culture.
  
Everything that makes Cricket a religion for many is here. Yorkers, Bouncers, Cover Drives, Cuts, Catches, Run Outs, Tributes to the Greats and much more.
  
The only place for a national Desi talk show where what's on your mind is what's on our air.
  
Tour special, expensive homes owned by Desi's...Palaces that only Desi owners would call 'Huts'. Wait till you see their 'Toys'.
 
About Us

Pan Desi is a privately-held, New Jersey-based company that owns and operates the only English language television network for South Asians in America. Programming from the Pan Desi Network is available nationwide to more than seventeen million households through an agreement with CoLours TV. The new TV network, which launched in 2008, uniquely targets the previously under-served audience of Americanized people of Indian, Pakistani and similar South Asian descent. Pan Desi's audience of South-Asian Americans represents the most affluent and one of the fastest-growing ethnic groups in the United States. The network offers programming for Desi families, women, men, teens and children. The networks programming slate includes entertainment, movies, sports, magazine shows, late night comedy blocks and issues-based, interactive audience participation programs that make use of in-person, telephone and computer technologies. For more information on Pan Desi, please Contact Us.

NEW YORK, NY March 22, 2008 Pan Desi, an English-language television network was officially launched today on Colours TV. Targeted at South Asians living in America the network is the first to be available to over 50 million people everyday during prime time.

The new network will capture the American Desi experience by uniquely targeting key Desi demographics and age groups. Pan Desi programming will be aired daily on CoLours TV at the Prime Time of 9PM (8 Central). CoLours TV is a pioneer in multicultural television and is carried as a basic channel to Dish network subscribers, is a digital basic channel on many cable systems and also free, over-the-air in some Metros.

Pan Desi is led by an award winning, key senior management and advisory board representing over 100 years of experience at such top concerns as NBC, CBS and American Express. Additionally, key executives at Pan Desi are beneficiaries of lessons learned from American Desi, the unsuccessful first such venture in 2005.

It is a perfect time for this important segment of the population to have its own television content that will stand as a virtual meeting place in which to keep touch with Desi culture and share it with others. We are extremely proud to be the first to create a daily Prime Time television marketplace reaching over 50 million people to unite the Desi community and to position ourselves with CoLours TV, a leader in reaching and influencing the multicultural consumer. said Vimal Verma, Chairman and CEO of Pan Desi. As Desi people we are well aware of our roots, but we are also aware that our lives are intertwined with the American culture, making it vitally important for our programming to be in English, panning the American Desi experience.

Catering to specific aspects of the Desi lifestyle and to key demographics, Pan Desis programming schedule exhibits the high production and editorial values, and ranges from the inspirational to the tongue-in-cheek to the exciting.

The new network offers a series of firsts for the American Desi community American Desi-themed shows; animated childrens fare in English; a multi-generational lifestyle talk show for women; cutting-edge teen shows; a sports news and magazine show showcasing international and American sports; interview programs; a late-night American Desi comedy block; Desi and inter racial wedding themed shows with Bollywood and Hollywood rounding out the mix.

In keeping with our commitment to offer best in class programming services that meet the needs of all of our discerning viewers, CoLours TV is very proud to become the new home of Pan Desi, said Tracy Winchester, President/C.E.O of CoLours TV. It is a natural fit for CoLours TV to add Pan Desi everyday in prime time to our strong line-up, serving the English-language South Asians in America, said Arthur O. Thomas, Executive Vice President of CoLours TV.

The sponsor-supported Pan Desi network promises to be very attractive to marketers, as the Desi market is young and affluent according to the latest U.S. Census data, which states that Desi households in the United States have median income 50% higher than for all U.S. households.

Beginning March 22, Pan Desi is available on CoLours TV during prime time (9 PM) every night (8 Central). For additional channel information or to learn more about CoLours TV please visit www.colourstv.org.